Class is in session — and today we’re starting with the basics.

We’ve been talking a lot behind the scenes about how “clean beauty” has become one of those phrases you see everywhere, but not everyone agrees on what it means. For us at Côte Beauty, it’s more than a label — it’s a commitment to products that are safer for you, your nails, skin, hair, and the planet, without sacrificing the performance or joy you expect from beauty.

Why “Clean Beauty” Matters to Us

When we started Côte Beauty, we wanted formulas that could hold their own in a professional nail salon and meet our non-negotiables for safety and sustainability. That meant creating products that are:

• Toxin Free: Free of dozens of the most harmful chemicals found in many polishes.
  
• Vegan & Cruelty-Free: Because beauty should never come at the expense of animals.
• Mindfully Made: From recycled materials to gentle formulas, every detail matters.
  
  

The Côte Beauty Clean Standard

Here’s what you’ll find in our bottles — and what you won’t:

• No harmful toxins — no formaldehyde, no toluene, no DBP.
  
• Ingredients you can pronounce (and trust).
  
• High-performance formulas that still give you long-lasting wear, vibrant color, and salon-level shine.
  
  

Did You Know?

Some conventional nail polishes contain ingredients linked to serious health concerns — here’s what you’ll never find in Côte Beauty formulas:

• Formaldehyde — A known carcinogen often used as a preservative and nail hardener.
  
• Toluene — Linked to impaired reproduction and nervous system damage.
• Dibutyl Phthalate (DBP) — Associated with reproductive harm and cancer.
• Formaldehyde Resin — A skin allergen and formaldehyde derivative.
• Camphor — Can cause dizziness, nausea, and headaches in high doses.
• Triphenyl Phosphate (TPHP) — Suspected hormone disruptor.
• Xylene — A possible carcinogen and known allergen.
• Ethyl Tosylamide/Epoxy Resin — Raises concerns over antibiotic resistance.
• Parabens — Linked to hormonal disruption.
• Gluten — Potential allergen for those sensitive or intolerant.
  
  

How to Start Your Own Clean Beauty Ritual

Switching to clean beauty doesn’t mean tossing everything you own. Here’s our step-by-step for making the transition:

1. Start with the products you use most — for many, that’s nail polish or daily body care.
   
2. Swap as you finish — replace old formulas with cleaner alternatives one at a time.
3. Keep it enjoyable — this is about elevating your beauty routine, not restricting it.
   
   

We've made the transition easy. Get the Head to Toe Essentials Bundle, which includes Shampoo, Condition, Hand & Body Wash, & Lotion - everything you need to start your clean beauty ritual. This bundle is the perfect "clean beauty starter kit" that delivers nourishing, hydrating ingredients while leaving out the harmful chemicals, hormone disruptors and skin irritants you'll find in many conventional products. Each formula is toxin-free, vegan & cruelty-free, and made in the USA. It's the perfect way to make the switch and feel good from head to toe.

Shop the Starter Kit

Subscribe & Save and enjoy 15% off every order, plus double rewards points. You can pause, skip or cancel anytime - and your essentials arrive on schedule, so you never run out of clean beauty favorites.

Mini Rituals We’re Loving This Week

Because beauty is more than just products — it’s how you care for yourself each day.

• Warm water with lemon each morning.
• One minute of meditation upon waking.
  
• A fresh coat of sheer, nourishing polish for an instant mood lift.
  
  

A Personal Note

In our own beauty rituals, we’ve found that clean products feel better, look better, and give us peace of mind. We hope this guide helps you feel confident about what you’re putting on your body — and why.

Ready to make the switch? Begin your own ritual today.

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