Clean Beauty Myths—Busted

Clean beauty has become one of the most talked-about movements in the beauty industry — but with popularity comes plenty of misconceptions. At Côte Beauty, we believe in Cleaner Safer Beauty™, and we’re here to clear the air on some of the most common myths we hear.

Myth: If it’s natural, it’s better.

Fact: Natural doesn’t always mean safe. Clean beauty is about thoughtful formulation, not just plant-based buzzwords. Some natural ingredients can be irritating or even harmful — the key is choosing proven, safe, and effective components for your skin.

Myth: Clean beauty means sustainable beauty.

Fact: “Clean” doesn’t automatically mean eco-friendly. At Côte Beauty, we go further with eco-conscious packaging and our recycling program, designed to keep empties out of landfills and promote reuse or refill.

Myth: Clean beauty is only for sensitive skin.

Fact: Clean beauty is for everyone. We formulate for performance with active ingredients like peptides and AHAs that deliver visible results without unnecessary toxins — whether you have sensitive, dry, or combination skin.

Myth: Clean means boring.

Fact: Clean beauty can be luxurious, chic, and beautifully designed. Our products are made to feel indulgent, perform exceptionally, and look as good on your shelf as they do on your skin.

At Côte Beauty, clean doesn’t mean compromise. Our formulas are safe, effective, and stunning — because beauty should feel as good as it looks.

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